Correct — Greatman Takit

Lyric video for “Correct” by Greatman Takit — type, motion and edit by Offstage.

“Correct” is buoyant and sure of itself, so the type had to move the same way — landing on the beat, never fighting the vocal.

The layout keeps one idea on screen at a time: a line, a breath, a turn of phrase, cut so the words read before you finish hearing them.